Business Profiles for the Digital Age

Profylo
5 min readJul 20, 2021

A “Digital Presence” simply refers to how your business appears online; it’s what people find when they search for your business on the internet.

If you’ve been in business long enough, you’ve received many requests to send your company profile for business transactions. You might have wondered why is it important, how it helps your brand, and what it should include.

Most people will tell you that it’s comparable to an individual CV, but for a brand. We, think it’s much more than that. A profile tells a lot about your brand. It’s one of the essential tools that your brand needs to ensure growth and success. The world of business is very competitive. Having a unique and attractive profile helps you stand out. This gives you an upper hand in winning business.

An attractive business profile design says a lot about the business it presents. Aside from the content, the design is also an integral factor in creating a great business profile.

Why you need a strong digital presence?

It’s simple: you should have a strong digital presence because your customers are online, and they are turning to the internet to find solutions to their problems. When people search for you online, they will want to learn who, what, where, when, and why:

Who: Who are you? What’s your name? What brought you to where you are today? What is your story? Who works for you? Are you a franchise or family-owned?
What: What does your business do? What solutions do you offer? Do you provide a service or a product?
Where: Where you are located? Do you have more than one location? What’s the address? Are you primarily online based or located in a geographic area?
When: When are you open? Are you closed on holidays? Are you available 24/7, or are you seasonal?
Why: Why do you do what you do? Why is it important to you? Why does it matter to your audience?

A company profile is your best marketing tool

A strong and positive digital presence will clearly and easily answer all of these questions. However, you can also leverage your digital presence and use it to make more sales

Creating Visibility

The stronger your digital presence is, the more visible your business is to prospects. This means they’ll be able to find you more easily, whether they already know you or not. A strong presence can also help with your brand recognition.

Creating a Positive First Impression

According to Forbes, most people form a first impression within the first seven seconds. Your online presence determines the kind of impression you will leave them with. You can cultivate a positive relationship with an attractive, user-friendly website business page, by contributing useful ideas to the social media conversation, and through many other techniques.

Communicate your offering to your audience

A profile is a complementary material used to persuade potential clients to do business with a brand. It’s one of the marketing tools effective in attracting new customers. Helps you showcase your Services or Products to your audience/customers.

Helps your company tell it’s brand story

In the competitive business world, brand stories are the best way to forge connections with potential partners. Use the company profile to tell a powerful story of your brand.

How to make a digital business profile?

Making a digital business profile is simple and can be done within minutes.
1. First, you’ll need to register using your email with us on Profylo and select ‘Business’ as type of account.
2. Once you have logged in you’re ready to get started with your Business Profile. With Profylo, you can also create your digital business profile on your computer, mobile, tab — simply anywhere.
3. Enter all the details about your business along with the products and services that you provide, social media links, contact info, etc.
4. Choose from any amazing themes that suits your business. And you’re done!

How do I share my digital business profile?

So your card is personalized and ready to be shared, now what? Sharing your digital business card is simple, and can be accomplished in different ways:

Sharing Your Profile from User panel

Share using a QR Code

Every Profylo digital business profile has a unique QR code. If you’re networking with someone in-person and want to share your card with them, have them aim their phone’s camera at your QR code.
Not in-person? You can also share your QR code over any platform or mail signature, profile picture, etc — hold your code up to your computer’s camera and have the other meeting attendee scan it with their phone’s camera. When someone scans your code, your digital business card will appear on their phone. Your code never expires, so if you save your business card’s QR code to your phone or computer, you can print it on any marketing collateral. When scanned, it will always link back to your digital business profile.

Text or email your business card

Text or email your digital business card from within your User panel! Profylo`s user panel has a Share button which easily lets you share your profile on Facebook, LinkedIn, Twitter, Mail or Text.
You can also share your profile using its QR code, or send via email or social media.

Send the link to your card

If you’re networking from a distance, you can share your digital business profile by copying the link to your profile, and then paste the link in an email, text message, social media post, and other means of communication.
The link will always begin with “profylo.com/YourUsername”.

How you share your Business profile is only limited to your creativity. We at Profylo are striving hard to help local and small business go digital. Let us know how you are using Profylo to get your Business stand out from the crowd.

Also check these examples to know how your Profile may look.

Soma Solutions- https://profylo.com/somasolutions

KP Photography- https://profylo.com/kp_photography

Profylo.com — Your Best Work, Only Better.

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