Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first impression people will have of you. Are they a good one?
The term “branding” used to be reserved for businesses, but with the advent of social sites and the gig economy, personal branding has become fundamental. A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world.
You never get a second chance to make a first impression — make it one that will set you apart, build trust and reflect who you are.
1. Stand out from the crowd
Building a brand is your chance to show your audience what you know and why you know it, and it will help set you apart from others who might be vying for the same opportunities but who haven’t taken the time to build their own personal brand.
2. More windows of opportunities
Having an online portfolio makes it easier for recruiters to view all your personal and professional information at a glance. Nowadays, recruiters will expect you to have an online presence, whereas others just want to ensure you don’t have a poor reputation online.
3. Helps establish Trustworthiness
Maintaining an online presence helps your audience to build trust on you. Personal branding helps you in constructing your image as an innovator and skilled in your area of specialty. Likewise, you will have recognition in your area of expertise. You are establishing a lifelong impression and self-reward for your uniqueness.
4. Helps you network
Employ your professional personality as a brand through Profylo. Put your portfolios unique url/link to forward to captivate clients you want to assist to.
Personal branding enables clients to understand you better and create an entirely new wave of credence to boost lifelong working relationships.
Whether you’re looking for a better job or more sales for your company, personal branding is more important than ever. You don’t need to be Elon Musk or Jeff Bezos to have a great personal brand. It’s just a matter of continually crafting and curating your digital presence.
You are the best brand, make it outstanding. -Bjarney Ludviksdottir